About Us

Watchitude was founded in historic New Brunswick, NJ USA by designing creative, vibrant, and exciting watches for kids ages 4-12. The attraction of Watchitude is our hundreds of amazing designs currently available. Our original slap watches are photographic, and printed in amazing colorful designs and patterns. Our patent pending process creates a hi gloss, durable finish of a beautifully printed image on the slap watch band and face, that never fades or peels.

All of our products were strategically engineered so that the artist’s styles are truly unlimited, and are always updated with current trends and themes. Both girl and boy original designs are available. Watchitude has global appeal, telling time in every language universally. Kids wear their Watchitudes everywhere, showing off their originality and attitude, matching with their outfit as a fashionable accessory. 

As a collectable, kids can seek out unique designs that shows off their attitude. Every design is a limited edition, and will be retired as new designs are created. Watchitude is also a great way for parents to teach their kids how to tell time.

Each Watchitude slap watch is built to last, made with a quality analog quartz movement, water resistant, with a durable zinc alloy casing, using a standard and replaceable 1 year battery. The band is a slap band, made of 100% virgin white silicone, certified safe and completely lead-free, and in compliance with California prop 65 safety guidelines. It is also a thick and comfortable band, and very easy for kids of all ages to put them on, including people with some physical challenges, as there are no small buckles to navigate. The watch faces even slide off, so kids can mix and match, and trade with their friends.

Kids wear different Watchitudes to Summer Camp, Back to School, Holidays, Vacations, Family Events… there are so many different designs for every occasion. What makes our brand so appealing is that we have best customer service team in the industry, always making sure Watchitude customers are completely happy with their purchase.

Watchitudes come in a very cool artistic, dynamic and intriguing gift box, unique texture, and make a great gift for birthdays and holidays, for your children, grandchildren, and all the kids that are special to you.

Our new products are also amazing gifts for kids, including glow light-up watches, MOVE2 fitness watches, Jamm’d wireless speakers, brush’d scented hairbrushes, pop’d endless bubblewrap, and our fun masks which provide excellent protection for our kids as they go back to school, camp, and other activities.

Our customer service team is always available to stand behind our products, please reach out to us via email at customerservice@itcoinz.com and let us know about your watchitude experience.

Watchitudes are true collectables that are fun and exciting, and lets kids of all ages express their attitude!